In July I cast & produced a shoot for P&G (Proctor & Gamble). It was for their Brand Savers that would be released in the Fall.
Thanks to Judy Sillen @ Allencrest Locations we had a great home with a large yard and a tire swing. The big tree in the yard was dropping little seedpods that look like leaves and I also added dried leaves in many colors from American Foliage.
The day of the shoot it was in the 80’s & humid- I felt bad for the models since they were wearing sweaters and jackets. Of course I made sure we had plenty of water, coconut water and Gatorade. I remembered a shoot I had done years earlier for a fur company- NYC rooftop terrace, during a heatwave- model wearing leather pants & fur coats. It was brutal, but hey that’s fashion! It was a good day, we worked with a great team & a great bunch of models.
Photographer- Sven Weiderholt
some behind the scenes shots