If you live in a community or watch the news- you know that opioid addiction is a big and growing problem in our country. In the tri-state area death by opioid overdose his at an all time high. Personally, when I visit my family in NJ, I have been shocked by the amount of 19, 20, 23, 24 year old people in the obituary section of the Asbury Park Press.
It is shocking and sad.
I was asked to cast the campaign by the NYC Dept of Health’s ad agency; to find people who had personal stories. Not professional EMTs, Doctors or Nurses, but folks who “saved” friends and family. I listened to a lot of stories, some broke my heart.
The people in this campaign are not actors/models. They are 100% real New Yorkers like you and me. Their stories are true.
If you would like to be trained on what to do if someone is overdosing and to get a FREE Naloxone kit check out this site:http://www1.nyc.gov/site/doh/health/health-topics/naloxone.page
Photographer: James Weber http://www.jamesweberstudio.com
Stylist: Mindy Saad Grooming: Mahfud Ibrahim Backdrop: Oliphant Studio: Go Studios