This is newest “Sure” campaign from The New York City Department of Health.
“Living Sure” is geared toward all women; Cis, Trans, Pregnant, Nursing, Young & Mature. Once again, it was a fun casting (until Drew started playing Christmas music, LOL!).
Protecting yourself from unwanted pregnancy & STDs is important, but also the campaign seeks to educate women about PrEP. PrEP (pre-exposure prophylaxis) is a daily pill that can greatly reduce HIV infection risks for anyone, including women.
I feel very strongly about this issue, our Ob-Gyn doctors don’t tell us about PrEP. December 1st was World AIDS Day 2017, a report was released that HIV infection amongst gay men was on the decline while infection rate in women was rising. I hope this campaign will start the conversation between sexually active women and their doctors.
Photographer: James Weber www.jamesweberstudio Wardrobe: Mindy Saad, Make Up: Kim Baker, Hair: Blaire Warren Crew: Rico & Duck
Here are some of the commercials created for the “We Understand” campaign to let people know about the City’s domestic violence helpline. I was so fortunate to find such amazing people to participate in this campaign.
It’s hard to quit, but it is doable! Hell, I quit cold turkey years ago! I knew it was bad for my health AND cigarettes are EXPENSIVE! You can quit, NYC & NY State have tools available to help! Director & Photographer: Larry Baglio Wardrobe: Mindy Saad Hair & Make Up: Tanya DeJesus & Eva Moshouris
A report released today by the New York City Department of Health showed 2,279 new diagnoses were recorded in 2016 – a nine percent drop from the 2,493 new cases in 2015.
The biggest decrease in infections was seen among gay men, dropping 15 percent from 1,450 new cases in 2015 to 1,236 new cases a year later.
But while activists and public health officials rejoice, they warn there is one caveat: the rate of new diagnoses among women went up, suggesting public health campaigns may not have spoken to every demographic.
‘I feel very optimistic and motivated by these new figures,’ Dr Demetre Daskalakis, deputy commissioner for the health department, told Daily Mail Online.
‘It’s exciting, especially considering that many of New York City’s innovative “Ending the Epidemic” programming only really got off the ground in late 2016!
‘These 2016 numbers are a harbinger or good things to come as these new programs have more time to make an impact on HIV transmission.’
From Desiree: I am so honored and proud of the work I do for the NYC Department of Health and their “Be Sure” “Play Sure” and “Stay Sure” campaigns. The message is working, “protect yourself, take precautions and know your status”!